June 28, 2011
10 Year Celebration
Well … today marks 10 years in business. Where did the time go? With such a milestone there is always cause for reflection. Where was I 10 years ago?
- Moving into our studio in Chapel St where we have had the good fortune to remain for 10 years.
- Door knocking like a Turkish rug salesman, hoping someone would look at my folio and give me a job. Thank you Cox and Buro you gave me a great start.
- Servicing a huge equipment debt – (that hasn’t changed).
- Shooting on 6x12cm roll film backs on a beautifully crafted Linhoff technikardan S45.
- Scanning all our film with an Imacon Flextight Precision II scanner.
- Filing and archiving all our film.
- Endlessly visiting the Lab.
From a technology stand point life now is quite another story. We are slaves to the digital era and spend a large part of our time tied to the computer labouring over file processing, archiving and maintaining enormous catalogues of data.
I have had the good fortune of some fabulous assistants who have all contributed so much to helping me remain in business and overcome many unexpected obstacles on a shoot. Thank you to:
- Alexandra Yourn my producer and good friend who made starting a business fun and gave so much moral support. Ali is now a dedicated producer in New York for her wonderfully talented husband Lucas Allen – www.lucasallen.com.au
- Kim Lawler my first assistant who helped me muddle through the beginnings of a professional career. Kim is an amazingly talented photographer in her own right pursing her own career as an artist and undertaking a PhD – www.kimlawler.com
- Kate Morris who generously came on board to assist and help with administration, all the while establishing and running her own photographic business - www.katemorris.com.au
- Markus Weber – the man who did everything! Markus never complained despite some very tiring and trying shoots. Markus now works full time for Spotlight shooting their in house catalogues and remains a most valued friend.
- Viola Nardi – Viola was just an absolute joy to be around. She would make light of any situation and was a hard working and dedicated assistant. We lost Viola to the sunnier shores of Sydney where she is making her way to establish her own photographic career – www.violanardi.com
- Katherine Reghenzani – Kat came on board after her father contacted me to see if she could do some work experience. Straight from high school, Kat embraced tasks with maturity and intelligence. It was a pleasure to have Kat. Kat is now a full time school teacher.
- Kelly Gardner – I mentored Kelly while she was undertaking her BA Photography course at RMIT. She impressed me so much I employed her when she graduated. Kelly has gone on to establish herself as a beautiful documentary photographer - www.kellygardner.com.au
- Jason Chetwynd-Cox – Jason you rock and you can never leave!
The resounding attribute of all my assistants is that they were all extremely hard working and bastions of support in producing the portfolio of work that I have to date. Thank you I would not be here without your help.
Last but by no means least I would like to thank the man who gave me my start in photography, the one and only Mr John Gollings. Assisting John gave me an insight into the craft and processes of photography along with a lot of fabulous experiences
Just to wrap up, a few milestone experiences:
- Most challenging location – Engine room of Casey Arc Swimming Pool.
- Best accommodation pick – Echuca Rivergum Motor Inn whose promo line says it all ‘Spend a night not a fortune’.
- Best luxury shoot – Sofitel Wentworth Sydney followed by Magnetic Island.
- Most challenging obstacle – sensor lighting for dusk shoots – seems that override button is about as accessible as the crown jewels.
- Most mentally tiring shoot – 8 hour – 360 degree (50mm) panorama stitches from 55m crane.
- Longest standing client – Cox Architects – Thank you for your amazing on going support over 10 years from Kangan Batman TAFE to AAMI park.
- Best celebrity moment – Meeting Al Gore – Thanks GHD for commissioning me for the ‘Our Planet’ conference.
- Best helicopter shoot – Melbourne to Lorne with Flood Slicer.
Thank you to Grenade www.grenade.com.au, efront www.efront.com.au and Pyemachine www.pyemachine.com for my facelift – you’re better than any High Street plastic surgeon.
Cheers to 10 years!






































































